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Industry leader, Alan Christie, takes on Growth & Development Role at La Vie Hotels & Resorts


With an eye on supercharging its growth in Asia Pacific and the Middle East, and in response for the growing demand and interest in independent full service hotel management solutions, La Vie Hotels & Resorts has promoted industry veteran Alan Christie to the role of ​​Senior Director – Growth & Business Development, Asia, Middle East and Africa (AMEA).

In this newly created role, Alan will report to Chris Batterham, Chief Development Officer, La Vie Hotels and Resorts, and will be charged with growing La Vie Hotels & Resorts portfolio across Asia, Middle East and Africa and increasing awareness of this business model which has seen great success in America and Europe and of which La Vie has been championing in the region since 2014. 

On this strategic promotion, Chris Batterham said “As we continue to see significant interest and growth in the franchise and white label model, we are thrilled to have Alan onboard as we continue our expansion across the AMEA region. As the region’s leader in third-party hotel management, we continue to offer an owner-centric hotel management solution through the full service operating platform we operate. This, coupled with Alan’s immense industry experience will ensure we are continuing to build long term relationships with our partners.”

Previous to this appointment, Alan was La Vie’s Area General Manager, Sri Lanka where he was responsible for managing the strategic performance of the Radisson portfolio in Sri Lanka, following the group’s landmark 30 property deal with Radisson Group in 2023.

On this strategic promotion, Jerry Xu, Chief Executive Officer, La Vie Hotels & Resorts said “We have very clear targets and a very strong business foundation with teams set up in Sydney, Bangkok and Dubai that will support Alan in this role and I am confident with Alan’s expertise, more and more owners will see the value that independent hotel operators like La Vie can bring to their portfolio. This appointment continues to strengthen our resources and team in South East Asia, and we will continue to also add resources to the AMEA region in line with our continued expansion.  

“We’ve been championing third party management for almost 10 years now, and we know our model – which gives owners more control over their asset, more flexibility, more customisation and better cost efficiencies – is what the market is turning its head towards, and we are in a fortunate position to be able to give owners what they have been calling on for some time with our well established operating platform and our exceptionally experienced team.  

“Alan has been a fantastic addition to the La Vie family since he started with us in 2023 and we look forward to seeing him flourish in this new role focused on our growth across the region.”

Previous to his role at La Vie Hotel & Resorts, Alan worked for two decades in senior asset management across real estate, financial services and hospitality working for groups including JLL, Hospitality Advisory Partners and CBRE.

Commenting on his promotion, Alan said, “I am excited to be taking on this new role with La Vie, a company that has made significant strides in the franchise space over many years. 

“The hospitality space is constantly evolving, and we’re seeing independent third party operators gaining significant traction in the Middle East and Asian markets following the huge success of this model in America and Europe. Now is the perfect time to start educating the market on the benefits of this tried and tested model, and I am excited to be part of the La Vie team as we continue our growth,” he concluded.

Alan will be based out of La Vie’s Bangkok Head Office. 


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For media information, contact

Angela Cowley

Eight Communications

E: T: +61 430 321 200


Christina Atherton

Eight Communications

E: T: +61 492 964 434


About La Vie Hotels & Resorts

La Vie Hotels and Resorts is an owner centric independent hotel management company that offers a tailor-made, cohesive and strategic approach in response to our clients’ real estate objectives within Hospitality. We are the region’s leader in third party hotel management partnering with major international hotel brands. The portfolio represents a collection of diverse properties from hotels in bustling downtown cities, resorts in popular tourism destinations and boutique hotels in sought after locations. The group currently operates hotels and resorts across Australia, Bangladesh, Cambodia, Greater China, Maldives, Sri Lanka, Thailand, Ukraine and Vietnam including those underdevelopment.

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