La Vie Hotels and Resorts lands in Townsville:
Thursday 1st May 2025, Townsville, Australia: Leading Independent Hotel Management Company, La Vie Hotels & Resorts has announced management of the Madison Plaza Townsville, operating the hotel on behalf of owner Luxora Hotels marking a significant milestone in LaVie’s commitment to delivering exceptional, warm, and welcoming experiences across Australia.
Currently trading as Madison Plaza Townsville, the property will undergo an extensive refurbishment program before rebranding as Holiday Inn Townsville in early 2026.
Ideally positioned close to Stanley Street and renowned Flinders Street, this hotel holds a prime location in the heart of Townsville. Its central setting places guests within easy reach of popular tourist attractions, sporting precincts and the CBD, making it an ideal choice for those looking to explore the vibrant city and its surroundings.
For those traveling for leisure, business or hosting events, the hotel will feature exceptional dining, conference and event facilities. These facilities are thoughtfully equipped with modern amenities, ensuring a seamless experience for meetings, seminars, and special gatherings. Guests can expect an environment that seamlessly blends functionality, comfort, and sophistication.
James Zhao, Luxora Hotels Founder and CEO said “We’re proud to collaborate with LaVie Hotels and Resorts and IHG to bring this exciting project to Townsville. The Holiday Inn Townsville will mark a significant step in realising our vision of delivering premium hospitality experiences and driving the region’s tourism and business sectors.”
Jerry Xu, La Vie Hotels and Resorts Chief Executive Office, said that the Townsville hotel project was the ideal property for Luxora Hotels’ entrée to the Australian hotel market. “We are thrilled to be involved with Luxora Hotels’ first investment in Australia,” said Jerry Xu. “They see great potential in the property and in the future of Queensland and Australian tourism, and we are aiming to maximise the performance of the property through upgraded management and new global branding.”
Cameron Burke, IHG Development Director Australasia & Pacific, said: “We are excited to join forces with Luxora Hotels and La Vie to bring Holiday Inn to Townsville.
ABOUT IHG HOTELS AND RESORTS
IHG Hotels & Resorts has 69 hotels in Australasia operating under nine brands – Six Senses, InterContinental, Kimpton, Vignette Collection, Hotel Indigo, voco, Crowne Plaza, Holiday Inn and Holiday Inn Express, with another 26 properties in its development pipeline.
About La Vie Hotels & Resorts
La Vie Hotels and Resorts is an owner centric independent hotel management company that offers a tailor-made, cohesive and strategic approach in response to our clients’ real estate objectives within Hospitality. We are the region’s leader in third party hotel management partnering with major international hotel brands. The portfolio represents a collection of diverse properties from hotels in bustling downtown cities, resorts in popular tourism destinations and boutique hotels in sought after locations. The group currently operates hotels and resorts across Australia, Bangladesh, Cambodia, Greater China, Maldives, Sri Lanka, Thailand, Ukraine and Vietnam including those underdevelopment.