Sydney, Australia 20th January 2026 – La Vie Hotels & Resorts is delighted to announce the signing of management agreement for the Mercure Rockhampton, owned by Felix Capital and located at 86 Victoria Parade in the heart of Rockhampton, Queensland.
This marks the second Accor-branded property to join the La Vie portfolio, following the addition of Mercure Townsville in late 2025, and underscores the ongoing strength and success of the partnership. The hotel will continue to operate under the Accor Mercure brand, maintaining its strong market presence and guest loyalty initiatives.
Mercure Rockhampton is a contemporary 4-star hotel featuring 74 well-appointed guest rooms, all with balconies, many offering panoramic views of the Fitzroy River. Guests enjoy a range of amenities including significant conference space an outdoor swimming pool, modern fitness centre, and 24-hour reception. The property’s signature restaurant, renowned for its inviting ambience and focus on fresh local produce, remains a highlight of Rockhampton’s dining scene. Known as the Beef Capital of Australia, Rockhampton is a thriving regional hub that blends rich heritage with modern attractions.
The city is a gateway to the Southern Great Barrier Reef and offers visitors a diverse range of experiences, from exploring historic architecture and cultural landmarks to enjoying outdoor adventures along the Fitzroy River and nearby national parks. With its strong events calendar and growing reputation as a leisure destination, Rockhampton continues to attract both domestic and international travellers, making it an ideal location for La Vie’s expansion.
Felix Capital, a group recognised for its strong investment in hospitality, underscores a shared vision of operational excellence and community engagement.
Michael Maroun, CEO of Felix Capital, added:
“We are excited to partner with La Vie Hotels & Resorts on Mercure Rockhampton. This property has long been a key part of the Rockhampton hospitality landscape, and with La Vie’s expertise and our shared vision for growth we see scope for long term value-add via a potential combination of operational initiatives and the possibility of future development opportunities.”
Jerry Xu, CEO of La Vie Hotels & Resorts, said:
“It’s a pleasure welcoming Mercure Rockhampton into the La Vie portfolio. This property embodies everything we value — a prime location, strong brand heritage, and the potential for future development. Our collaboration with Felix Capital reflects a shared commitment to delivering exceptional experiences and driving long-term success. We look forward to unlocking new opportunities for this hotel and contributing to Rockhampton’s continued evolution as a destination.”
About La Vie Hotels & Resorts
La Vie Hotels & Resorts is a leading independent hotel management company operating across Asia Pacific. La Vie combines agility, innovation, and owner-focused collaboration to deliver outstanding guest experiences and optimises returns across every asset.
About Felix Capital
Felix Capital is an investment group dedicated to elevating hospitality standards through strategic partnerships and innovative development. With a focus on guest satisfaction and community engagement, Felix Capital continues to shape the future of hospitality in Australia.
Media Contact:
Lachlan Harris
Group Director of Commercial
Email: Lachlan.harris@laviehotels.com
Phone: 0490 777 551