New hotel celebrates its opening inviting travellers to stay and discover Townsville, one of Queensland’s magical destinations
22 July 2026: Holiday Inn Townsville by IHG has officially opened its doors, welcoming travellers to Tropical North Queensland, to make discovering one of Australia’s most vibrant regional destinations easier and now more affordable than ever.
Perfectly positioned in the heart of Townsville, the new hotel combines Holiday Inn’s globally recognised hospitality, genuine service and exceptional value with easy access to the region’s natural wonders, family attractions and growing food and beverage scene.
Whether arriving by air for a long weekend, embarking on a Queensland road trip or planning a local staycation, the Holiday Inn Townsville offers guests the ideal base to experience everything the tropical city has to offer.
The contemporary hotel features 93 thoughtfully designed guest rooms, including spacious two-bedroom family rooms, modern meeting and event facilities, welcoming communal spaces and the vibrant Bistro Sol restaurant, serving fresh local flavours for breakfast, lunch and dinner. True to the brand’s global promise, kids aged 12 and under also stay and eat free, making Holiday Inn Townsville the ideal base for travelling families seeking value, consistency and warm hospitality.
Matt Tripolone, Managing Director, Australasia & Pacific, IHG Hotels & Resorts, said, “The opening of Holiday Inn Townsville is a significant milestone in our regional growth strategy and a testament to our strong partnership with Luxora Hotels alongside our ongoing relationship with La Vie Hotels & Resorts. “As one of the world’s most iconic hotel brands approaches its 75th anniversary, it is a privilege to continue opening the doors of Holiday Inn in new destinations. Townsville is an exciting and increasingly important regional market, and we look forward to welcoming travellers to experience the brand’s warm, dependable hospitality while discovering everything this remarkable part of North Queensland has to offer,” he adds.
Townsville itself is rapidly emerging as one of Queensland’s most exciting destinations, offering visitors the perfect balance of tropical relaxation, outdoor adventure and authentic regional experiences.
Jerry Xu, CEO of La Vie Hotels & Resorts, said: “The opening of Holiday Inn Townsville is an exciting milestone for everyone involved. Rebranding a hotel is never simply about unveiling a building. It is about creating opportunities – for our people, for our guests, and for the local community.
“By partnering with a globally recognised hotel brand, we are committed to delivering exceptional guest experiences while supporting the region’s long-term growth. With increasing investment, infrastructure development and visitor demand anticipated in the lead-up to the Brisbane 2032 Olympic and Paralympic Games, North Queensland is well positioned for sustained growth. We see significant opportunities to further strengthen the region’s hospitality sector and look forward to continuing our strategic expansion across Queensland.”
Guests can spend days exploring the stunning beaches and walking trails of Magnetic Island, discover the Great Barrier Reef, dive or snorkel around the spectacular Museum of Underwater Art (MOUA), the Southern Hemisphere’s only underwater art museum, or enjoy panoramic views from the iconic Castle Hill lookout.
The city’s vibrant dining scene also continues to flourish, with waterfront restaurants overlooking The Strand, locally crafted spirits at Tan Lines Distillery, tasting experiences at Townsville Brewing Co. and a growing collection of boutique breweries and cafes showcasing North Queensland produce.
Adventure seekers are equally spoilt for choice, with fishing charters, reef cruises, island adventures, wildlife encounters, jet skiing and countless outdoor experiences all within easy reach.
To book at Holiday Inn Townsville, visit: Holiday Inn Townsville
About La Vie Hotels and Resorts
La Vie Hotels & Resorts is a leading independent hotel management company operating across Asia Pacific. La Vie combines agility, innovation, and owner-focused collaboration to deliver outstanding guest experiences and optimises returns across every asset.
For more information please contact:
Lachlan Harris
Group Director of Commercial
Lachlan.harris@laviehotels.com
L-R Matthew Tripolone (IHG), Adam Baillie (State Member), James Zhao (Owner), Nick Dametto (Mayor of Townsville), Jerry Xu (La Vie)
L-R Amanda Cottome (La Vie), Jerry Xu (La Vie), James Zhao (Owner), Matthew Tripolone (IHG), Cameron Burke (IHG), Simon Morley (IHG).