Jerry Xu is the visionary founder and esteemed CEO of La Vie Hotels & Resorts, a leading force in the hospitality industry renowned for its commitment to excellence and innovation.

Fueled by an unwavering passion for hospitality, Jerry embarked on his journey in the industry more than 19 years ago. With a blend of determination and a sharp instinct for seizing opportunities, he swiftly carved out his path as a dynamic operational leader. Throughout Jerry’s journey, he not only earned a reputation as a trusted partner within the industry but also pursued the goal of establishing himself as the foremost owner-centric hotel management company in the region.

Inspired by an unwavering commitment to excellence, Jerry established La Vie Hotels & Resorts. Guided by a core philosophy of relentless passion and unwavering dedication, La Vie endeavors to captivate its guests by establishing unparalleled standards in hospitality, all while delivering returns to stakeholders and elevating the guest experience. Under his visionary leadership, the company has flourished, expanding its footprint across the Asia Pacific region and curating a portfolio of hotels renowned for their distinctive charm and exceptional hospitality.

In his role as CEO, Jerry undertakes a multitude of responsibilities, steering the company’s strategic direction and leading initiatives focused on attaining operational excellence and fostering sustainable growth. He leads by example, cultivating a culture defined by collaboration, innovation, and a relentless drive to surpass customer expectations.

With an inexhaustible well of energy, an innovative mindset, and an unwavering dedication to excellence, Jerry persistently guides La Vie Hotels & Resorts toward unprecedented achievements, reinforcing its status as an exemplary leader within the hospitality sector.